I highlight my perspectives on the importance of trust for brands today, the juxtaposition between its criticality to consumers, especially Gen Z, and the challenges brands have faced in fostering it. It is time to close the trust gap and new research by Adobe helps reveal customers' key concerns about their data. #trust is the Biggest #currency for #brands Today
▶️Dive into the key findings here: https://adobe.ly/Eaves-YT
I especially resonate with the importance afforded to demonstrate empathy and how this can be actualized, especially by identifying customer purpose and values, and by sharing content that is creative, interesting, and personally tailored. Learn more by downloading the Adobe Trust Report for free.
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